Lance speaks! But is it enough?

armstrongBack in October I wrote a post about how incredulous I found it that Lance Armstrong and his PR machine had gone silent. Three months later and he is sitting on the couch opposite the queen of confessionals.

That he admitted to doping last night only confirms what we have long known.  And maybe it was also astonishing to see a man who for years was the top of his game now forced to admit it was all a lie and that he was an arrogant bully. But  there still are many questions open and while this may be Lance’s first step to rehabilitate his toxic image and tarnished brand, him and his people will need come up with more to put him back on the celebrated hero track.

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