Mary Meeker’s State of the Internet presentation gives us a great insight into the Future of Digital – albeit in a 164 page slideshow. Here are some takeaways that I find the most interesting:
- Internet access growth may be slowing, but not on mobile.
- Tablet shipments increased by 53% in 2013 – that is a faster pace than PCs ever had. And many consumers are leapfrogging the PC completely as we are living in an era of smartphones.
- Mobile accounts for 25% of all web usage. That’s 14% increase from last year!
- We spend 20% of our media time online. But there still is a huge opportunity for mobile ad spend growth.
- We are using social networks to share more privately than broadcasting – just think of the rise of WhatsApp. This also accounts for photo sharing being up 50% over 2013 in just the first half of this year.
- Mobile business since 2008 has exploded from $2 billion to $38 billion. This just shows how important it is for media companies to promote high-quality apps for their products and services.
- Google and Apple are the future. While this may seem obvious we should remember that 8 years ago they had no phone business, today they rule our operating systems.
- Video still is king. And YouTube cannot be underestimated. It creates stars and is getting huge monetization through ads.
- And finally China. It is becoming a critical market with 80% of its internet user now on mobile. Plus China is not copying, it is innovating. So we need to keep an eye on that.
And to conclude: the future of the Internet, in one graph, showing screen time by screen type around the world.