Marketing Transformers

The Accenture Interactive 2014 CMO-CIO Alignment survey – released this month – interviewed over 1,100 senior marketing and IT executives around the globe. The main result ? The desire for CMOs and CIOs to work together is strong. CMOs feel that marketing’s move to becoming more digital means the need for more technology, while CIOs see the opportunity of applying technology to marketing. All the more reason to collaborate more.



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