Fans have become the new currency of success for many companies’ marketing and sales departments. How often do I hear a client tell me full of pride how many likes or followers their social network has.

But if we only would measure success in the number of “thumbs up” or followers we would all be pretty amazing. We must remember that what we really want are truly satisfied customers. Companies that want to be successful need not only have best in class products and services, they also need to ensure a certain emotional relationship with their customers. This can be achieved through having excellent customer contacts and making your relationship with them unique. Give  your employees a motivational driven work environment. A company culture cannot thrive without success. Encourage customer oriented thinking.

And remember that trends come and go,  but true fans stay forever.