Facebook is on a roll – the rate at which it is introducing new features is mind-blowing.
Here are the main new things to watch out for:
- The chatbots are coming
Through Messenger, businesses can now deliver automated customer support. Might still be a little wearisome now (like ordering flowers) but as Techcrunch wrote it is estimated that chatbots could replace the 1-800 numbers (and probably the humans behind it).
- Sponsored message ads are go
Businesses can now send re-engagement messages to people who’ve already started a conversation with them on Messenger. Will be interesting to see how this works out, consumers will not want anything that is to spammy so businesses need to see what the right balance will be.
- Keeping you in app
We all know that with the battle over networks everyone’s intention is to keeo you “in app” for as long as possible. So Facebook now also allows you to drop files straight from your Dropbox into Messenger (saves emailing) and have a “persistent Chat Head” at the top of your screen (Android only for now)
- Instant articles
And if you haven’t had enough, then instant articles can now be used by ALL publishers. Developers get on it.