“One of the most important dimensions of job satisfaction is how you feel about your employer’s mission.” writes Robert H. Frank, an economics professor at Cornell University. 

Values shape company behaviour. It is about how we treat employees, our customers, the type of products we build, the office environment we provide and much more. Most companies state values that usually always sound great, but actually are not shown in behaviours.

Some questions that leadership can ask themselves could be:

• How do we live our values at this company?
• What are stories and examples we can share that show how our values are put into practice?
• When a department, team or individual does not stick to the company values are there consequences? And what would these look like?
• How do we as leadership ensure that even when making difficult decision we can stay true to the company values?